The money for the machine came from a unique, community-minded fundraiser, work that is at the centre of Hope for Health.
Called a "cause related marketing" initiative, Hope for Health supporters sold The "Hope" bears and soft animal figures. The fuzzy items was sold to Hope for Health at a discount by community-minded companies like GANZ.

The "Hope" bears were sold to the public. The profit went towards the $70,000 that was ultimately collected.
Hope for Health is busy creating other unique fundraisers, on top of its
work collecting and publishing success stories, as well as news about research and

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Cause Related Marketing Fundraising Initiative Buys DNA Machine. First One In Canada treatment of lymphoma and other cancers. For instance, Hope for Health is partnered with SKRUBZ Canada in a fundraising effort similar to the successful "Hope" bear fundraiser. SKRUBZ Canada sells an improved version of the well known standard "medical scrubs". People buy SKRUBZ, knowing 25% of the purchase price goes toward cancer research. Clothing is available in our Shop. Dr. Strauss said these early successes, and being able to buy the DNA analyzer for the doctor who helped save his own life, have spurred him on to work even harder. "I, as a patient, will always give my heart and soul to people like Dr. Neil Berinstein to help save other people because everybody needs a way to help pay back, and that is what this is all about, the Hope for Health charitable foundation." Strauss said. Also, because Hope for Health is dedicated to professionalism, its financial affairs are always open for scrutiny by the public. Hope for Health, registered as a charitable organization by the Canada Customs and Revenue Agency, believes financial accountability is the most important thing it can do to continue effectively with its work.